On the heels of last month’s API change (and scare), Twitter is tweaking content delivery.
Twitter product manager Brian Ellin wrote in a blog post last week that the firm is “launching a new tool that makes it easy to embed interactive timelines of tweets on any website.”
This change allows people and companies to feature interactive tweets directly on their sites. That means that third-party sites, like ESPN (which is embedding U.S. Open info), can expand tweets to display photos and media. People on the third-party sites can start a conversation, follow, reply and retweet directly from the tweet box.